Pedigree

pUp syndrome

2016

Medium: Public Relations
Category: Brand Development
Entry Type: Product/Service

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Credits

Entrant Company	BBDO Russia Group, Moscow
Agency Network	BBDO Russia Group, Moscow
Production Company	Bureau Working Title, Moscow
Other	The charitable fund “DownsideUp”, Moscow
Client	Mars Russia, Moscow
Portfolio Director, Dog Care MARS Petcare Russia	Sergey Kesoyan / MARS Petcare Russia, Moscow
Senior Brand Manager Pedigree, Marketing MARS Petcare	Maria Suchkova / MARS Petcare Russia, Moscow
Development Director	Irina Menshenina / MARS Petcare Russia, Moscow
Creative Director	Alexey Fedorov / BBDO Moscow, Moscow
Project Manager	Yulia Goncharova / The charitable fund “DownsideUp”, Moscow
Managing Director	Natalia Tsyganova / BBDO Moscow, Moscow
Creative Group Head	Ekaterina Savrasova / BBDO Moscow, Moscow
Senior Copywriter	Natalia Sytnik / BBDO Moscow, Moscow
Digital Creative Group Head	Victor Gribanov / BBDO Moscow, Moscow
Senior Digital Producer	Yuriy Marin / BBDO Moscow, Moscow
TV Production Director	Boris Anisonyan / BBDO Moscow, Moscow
Senior Producer	Yana Ageeva / BBDO Moscow, Moscow
Junior Producer	Anna Chernaya / BBDO Moscow, Moscow
Music Producer	Dmitriy Rubezhov / BBDO Moscow, Moscow
Director TV Production Studio	Kirill Kulygin / BBDO Moscow, Moscow
Senior TV studio manager	Andrey Belov / BBDO Moscow, Moscow
Group Account Director	Elena Vorobyova / BBDO Moscow, Moscow
Account Director	Natalya Dzhafarova / BBDO Moscow, Moscow
Account Supervisor	Anastasia Babuchenko / BBDO Moscow, Moscow
Director	Taisia Reshetnikova / Bureau Working Title, Moscow
DOP	Alexandra Ivanova / Bureau Working Title, Moscow
Executive producer	Elena Vlasova / Bureau Working Title, Moscow
Line producer	Tatyana Finaeva / Bureau Working Title, Moscow
Production designer	Ruslana Osmanova / Bureau Working Title, Moscow
Editor	Kirill Khandurin / Bureau Working Title, Moscow
Music composer	Oleg Karpachev / PR Agency Mint (BBDO Group), Moscow
Managing Director	Viacheslav Tikhomirov / PR Agency Mint (BBDO Group), Moscow
Client Services Director	Anastasiya Pogorelova / PR Agency Mint (BBDO Group), Moscow
Senior Project Manager	Kseniya Kuznetsova / PR Agency Mint (BBDO Group), Moscow
Project Manager	Maria Kirienko / PR Agency Mint (BBDO Group), Moscow

This 2016 Clio Awards Shortlisted entry titled 'pUp syndrome' was entered for Pedigree. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Brand Development. It consists of 1 video and 1 image.