pUp syndrome

Public Relations
Brand Development
Entry Type
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Entrant CompanyBBDO Russia Group, Moscow
Agency NetworkBBDO Russia Group, Moscow
Production CompanyBureau Working Title, Moscow
OtherThe charitable fund “DownsideUp”, Moscow
ClientMars Russia, Moscow
Portfolio Director, Dog Care MARS Petcare RussiaSergey Kesoyan / MARS Petcare Russia, Moscow
Senior Brand Manager Pedigree, Marketing MARS PetcareMaria Suchkova / MARS Petcare Russia, Moscow
Development DirectorIrina Menshenina / MARS Petcare Russia, Moscow
Creative DirectorAlexey Fedorov / BBDO Moscow, Moscow
Project ManagerYulia Goncharova / The charitable fund “DownsideUp”, Moscow
Managing DirectorNatalia Tsyganova / BBDO Moscow, Moscow
Creative Group HeadEkaterina Savrasova / BBDO Moscow, Moscow
Senior CopywriterNatalia Sytnik / BBDO Moscow, Moscow
Digital Creative Group HeadVictor Gribanov / BBDO Moscow, Moscow
Senior Digital ProducerYuriy Marin / BBDO Moscow, Moscow
TV Production DirectorBoris Anisonyan / BBDO Moscow, Moscow
Senior ProducerYana Ageeva / BBDO Moscow, Moscow
Junior ProducerAnna Chernaya / BBDO Moscow, Moscow
Music ProducerDmitriy Rubezhov / BBDO Moscow, Moscow
Director TV Production StudioKirill Kulygin / BBDO Moscow, Moscow
Senior TV studio managerAndrey Belov / BBDO Moscow, Moscow
Group Account DirectorElena Vorobyova / BBDO Moscow, Moscow
Account DirectorNatalya Dzhafarova / BBDO Moscow, Moscow
Account SupervisorAnastasia Babuchenko / BBDO Moscow, Moscow
DirectorTaisia Reshetnikova / Bureau Working Title, Moscow
DOPAlexandra Ivanova / Bureau Working Title, Moscow
Executive producerElena Vlasova / Bureau Working Title, Moscow
Line producerTatyana Finaeva / Bureau Working Title, Moscow
Production designerRuslana Osmanova / Bureau Working Title, Moscow
EditorKirill Khandurin / Bureau Working Title, Moscow
Music composerOleg Karpachev / PR Agency Mint (BBDO Group), Moscow
Managing DirectorViacheslav Tikhomirov / PR Agency Mint (BBDO Group), Moscow
Client Services DirectorAnastasiya Pogorelova / PR Agency Mint (BBDO Group), Moscow
Senior Project ManagerKseniya Kuznetsova / PR Agency Mint (BBDO Group), Moscow
Project ManagerMaria Kirienko / PR Agency Mint (BBDO Group), Moscow

This 2016 Clio Awards Shortlisted entry titled 'pUp syndrome' was entered for Pedigree. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Brand Development. It consists of 1 video and 1 image.