Penguin Books

Penguin Frozen Storybook

SHANGHAI

2017

Entrant Company: TBWA\Shanghai
Medium: Public Relations
Category: Environmental
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	TBWA
Holding Company	Omnicom Group
Production Company	Doingfilms, Shanghai
Advertiser / Brand	Penguin Books, Beijing
Entrant Company	TBWA\Shanghai, Shanghai
Production Company (additional)	AU79 Communications, Shanghai
Production Company (additional)	RR Donnelley Asia, Shanghai
Project Manager	Stacy Yuan / RR Donnelley Asia
Sales Executive	Martin Li / RR Donnelley Asia
Project Supervisor	Cuiqin Mo / AU79 Communications
Director of Photography	Rongyun Ge / Doingfilms
Producer	Yifan Wang / Doingfilms
Director	Chenliang Zhao / Doingfilms
Director	Hansel Lu / Doingfilms
PR	Anny Wu / TBWA\Shanghai
Producer	Johnson Gao / TBWA\Shanghai
Digital Producer	Partrick Ha / TBWA\Shanghai
Editor	Yang Meng / TBWA\Shanghai
Illustrator	Hao Liu / TBWA\Shanghai
Copywriter	Kissa Lin / TBWA\Shanghai
Copywriter	Jason Jin / TBWA\Shanghai
Art Director	Changxu Liu / TBWA\Shanghai
Art Director	Tony Fan / TBWA\Shanghai
Group Creative Director	Jason Jin / TBWA\Shanghai
Executive Creative Director	Ronnie Wu / TBWA\Shanghai
Asia Creative President & Greater China President and CCO	Nils Andersson / TBWA\Shanghai

This 2017 Clio Awards Bronze winning entry titled 'Penguin Frozen Storybook' was entered for Penguin Books by TBWA\Shanghai, Shanghai. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Environmental. It consists of 1 video and 1 image.