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Penguin Books

Penguin Frozen Storybook

SHANGHAI
2017
2017
Entrant Company
TBWA\Shanghai
Medium
Public Relations
Category
Environmental
Entry Type
Product/Service
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Items

Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms, Shanghai
Advertiser / BrandPenguin Books, Beijing
Entrant CompanyTBWA\Shanghai, Shanghai
Production Company (additional)AU79 Communications, Shanghai
Production Company (additional)RR Donnelley Asia, Shanghai
Project ManagerStacy Yuan / RR Donnelley Asia
Sales Executive Martin Li / RR Donnelley Asia
Project Supervisor Cuiqin Mo / AU79 Communications
Director of Photography Rongyun Ge / Doingfilms
ProducerYifan Wang / Doingfilms
DirectorChenliang Zhao / Doingfilms
DirectorHansel Lu / Doingfilms
PRAnny Wu / TBWA\Shanghai
ProducerJohnson Gao / TBWA\Shanghai
Digital ProducerPartrick Ha / TBWA\Shanghai
EditorYang Meng / TBWA\Shanghai
Illustrator Hao Liu / TBWA\Shanghai
CopywriterKissa Lin / TBWA\Shanghai
CopywriterJason Jin / TBWA\Shanghai
Art DirectorChangxu Liu / TBWA\Shanghai
Art DirectorTony Fan / TBWA\Shanghai
Group Creative DirectorJason Jin / TBWA\Shanghai
Executive Creative DirectorRonnie Wu / TBWA\Shanghai
Asia Creative President & Greater China President and CCONils Andersson / TBWA\Shanghai

This 2017 Clio Awards Bronze winning entry titled 'Penguin Frozen Storybook' was entered for Penguin Books by TBWA\Shanghai, Shanghai. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Environmental. It consists of 1 video and 1 image.

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