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Penguin Books

Penguin Frozen Storybook

SHANGHAI
2017
2017
Entrant Company
TBWA\Shanghai
Medium
Public Relations
Category
Environmental
Entry Type
Product/Service
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Items

Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms
Advertiser / BrandPenguin Books
Entrant CompanyTBWA\Shanghai
Production Company (additional)AU79 Communications
Production Company (additional)RR Donnelley Asia
Project ManagerStacy Yuan
Sales Executive Martin Li
Project Supervisor Cuiqin Mo
Director of Photography Rongyun Ge
ProducerYifan Wang
DirectorChenliang Zhao
DirectorHansel Lu
PRAnny Wu
ProducerJohnson Gao
Digital ProducerPartrick Ha
EditorYang Meng
Illustrator Hao Liu
CopywriterKissa Lin
CopywriterJason Jin
Art DirectorChangxu Liu
Art DirectorTony Fan
Group Creative DirectorJason Jin
Executive Creative DirectorRonnie Wu
Asia Creative President & Greater China President and CCONils Andersson

This 2017 Clio Awards Bronze winning entry titled 'Penguin Frozen Storybook' was entered for Penguin Books by TBWA\Shanghai, Shanghai, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Environmental. It consists of 1 video and 1 image.

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