THE NORTH FACE
100 REASONS
SHANGHAI
2024
2024
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Credits
| Brand | THE NORTH FACE, SHANGHAI |
| Creative Agency | FRED & FARID Shanghai, Shanghai |
| Production Company | FF PRODUCTION, Shanghai |
| Sound Recorder, Design & Final Mix | Ker Sound (Shanghai), Shanghai |
| Music | Fred & Farid Production, Shanghai |
| Grading & Online | Fred & Farid Production, Shanghai |
| Chief Creative Officer | FRED & FARID / FRED & FARID |
| Lead Creative | Adrien Goris |
| Lead Creative | Hu Hao (The North Face) |
| Executive Creative Director | FENG HUANG / FRED & FARID Shanghai |
| Group Creative director | Adrien Goris |
| Copywriter | Adrien Goris |
| Copywriter | Leo Liu |
| Art Director | BILLY LIAO / FRED & FARID Shanghai |
| Art Director | Zoy Wang |
| Agency supervisors | Paul Lin |
| Agency supervisors | Quinn Jiang |
| Agency supervisors | Jenny Wei |
| Agency producer | Charles Renard |
| Producer | Sakura Zhi |
| Executive Producer | CHARLES RENARD |
| Agency producer | Sakura Zhi |
| Editor | Yim |
This 2024 Clio Awards Shortlisted entry titled '100 REASONS' was entered for THE NORTH FACE by FRED & FARID Shanghai, Shanghai. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: User Generated Content. It consists of 2 videos and 3 images.
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