HELSINKI, FINLAND // Anu studied advertising in the Arts Academy of Applied Sciences in Finland. After graduation she moved to Sweden and worked at Lowe Brindfors, Stockholm.
In 2001 she jumped to Lowe & Partners Finland and after two years there she achieved a long-term dream of signing on with hasan & partners, Helsinki. Since joining, she’s worked with a range of inspirational and number one brands in Finland, and done major campaigns for the Scandinavian and Russian markets.
Anu has won national and international awards, including Cannes Lions, Clio Awards, Eurobest, New York Film Festivals, etc.
She has also had the honour of judging at the Cannes Lions, Clio Awards and at the Moscow International Advertising and Marketing Festival, Red Apple.
“I love this category. My history is in radio, so I really listen the tone of voices, little details in sound world and especially the music. Audio either kills the idea or makes it fly,” Anu says.