NEW YORK, USA // As Global Creative Chairman for McCann Worldgroup, Rob is responsible for creative oversight of the McCann brand globally as well as for developing multiplatform approaches by leveraging McCann Worldgroup’s broad capabilities and communications resources.
Named in 2016 to Advertising Age’s “Creativity 50” list of “The Most Creative People of the Year,” Rob has led the global creative resurgence at McCann that has elevated its position in both the Advertising Age 2017 A-List of agencies and the 2017 Gunn Report ranking based on major creative awards won. The agency’s creative work has been among the most celebrated both in the industry and in the culture at large, including State Street Global Advisors’ “Fearless Girl” statue on Wall Street and Lockheed Martin’s virtual reality “Field Trip to Mars” bus trip experience for schoolchildren.
McCann’s recent creative achievements included having the most awarded campaign globally both in 2017 and 2016 at the Cannes Lions Festival as well as being named North American Agency of the Year at Cannes. McCann was also recognized as “Network of the Year” at multiple awards shows, including in 2017 at the Andys and ADC shows, and in 2016 at the London International Awards, the Golden Drum, FIAP, El Sol, El Ojo, Cresta and Midas, as well as being named “Agency of the Year” by Shoot Magazine.
Rob joined McCann Worldgroup in 2014 from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. He joined CP+B in 2002 as a copywriter, creating some of the most talked-about campaigns in history. In his role as Co-Chief Creative Officer, he was credited by Ad Age with helping to lead CP+B to become the publication’s "Agency of the Decade" in the '00s.
A highly-awarded creative, Rob has chaired a number of industry award shows, including the Cannes Titanium and Promo/Interactive Juries. Rob is a member of The One Club Board, the Facebook Council, co-President of the Ad Council Review Committee and serves as Captain of his “old-man” soccer team.