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SAN FRANCISCO, USA // Alicia Graham is a Co-Founder and Principal at Big Tomorrow, an experience design consultancy created from the ground up to solve complex human, business and technology challenges that improve health, share knowledge and inspire imagination. With more than 15 years of experience, Alicia is a proven leader in building sustainable innovation practices that bring groundbreaking products and services to market. Her diverse list of clients spans Disney, DARPA, Stanford Hospital & Clinics, University of Texas and Sound United – receiving numerous awards, including Fast Company Innovation by Design, IDSA Service Design and CES Innovations Design and Engineering. As a former economist, marketer, and product manager, she connects the dots between users, data, design and development. She believes in getting to what works, faster, by prototyping everything, building a blueprint and telling the right story. Formerly of frog design, her education includes a BA in Economics from the University of California, Berkeley, an MBA from Columbia Business School, and many years of international travel and user research.