NEW YORK, USA // Georgie Greville is a seasoned creative director and filmmaker with a unique combination of punk strategy, entrepreneurial spirit, pop-art direction, and cinematic vision. Having grown up in Australia, Singapore, London, New York and Boston, she brings a uniquely open mind and a non-traditional approach to her work.
After leaving her position as a promo writer/director at MTV, Georgie co-founded the production company LEGS where she directed award-winning content for notable, cutting-edge brands. Her high-energy short films for Rag & Bone breathed life into the clothing line by utilizing exhilarating movement, dance, and parkour. Similarly, her avant-garde spot for Evian remixed the company’s “Baby” advert by combining innovative animation techniques and live action, choreographed dance sequences. In 2014, she teamed with British designer Gareth Pugh to showcase his SS15 collection at MADE Fashion Week. The performance—which was part of the Lexus Design Disrupted—pieced together live dancers and video art to form a compelling, large-scale fashion film installation. In addition, Georgie spearheaded numerous, highly acclaimed music videos for leading artists such as Selena Gomez, Flo Rida, and Goldfrapp—including the viral, VMA nominated music video for Florence + The Machine’s “Dog Days Are Over.”
Georgie Co-Founded Milk Makeup, where she leads the brand's visual identity with an unprecedented multi-media presence. Under her supervision as Creative Director, the cosmetic brand embraces individuality and authenticity, in the process redefining conventional beauty standards. Most recently, she teamed up with ELLE Magazine for “Shades of Femininity,” and spearheaded the music video “Milk,” the first single off rapper Leikeli47’s debut album “Wash & Set.”