HAMBURG, GERMANY // Nadin combines the world of music with the world of advertising and marketing – finding the right partners and songs to help raise the profiles of brands. After completing a degree in international communications and translation, she started out in the music industry in 2005 – initially in the A&R department at Warner Music Germany and then later with their Marketing team.
In 2009 she joined White Horse Music and went on to become the managing director in 2015. The music agency in the Jung von Matt agency group specializes in the use of music in advertising and serves clients such as Audi, BMW, Douglas and Vodafone. In addition to the management Nadin is in particular responsible for license negotiations, and strategical music supervision of clients such as Vodafone, with which White Horse Music has successfully placed acts like Woodkid, Rag’n Bone Man or Alice Merton in campaigns and thus established them.