DRESDEN, GERMANY // Kerstin is a Global Partner at Ketchum and Chief Marketing Officer for Ketchum in Germany. Together with her Board colleagues she oversees the business of the three agency brands Ketchum Pleon, Emanate and Brandzeichen. In addition to that, she is heading Ketchum Pleon’s Dresden Office.
Clients seek Kerstin’s advice on complex corporate communication challenges, both external and internal, including change and transformation processes. On her career path, she has dealt with reputation and image building as well as organizational development and employee engagement. But above all, her passion is crisis communication. As a trusted advisor she has counselled clients in challenging situations (such as product issues and recalls, site closures, dealing with investigative journalists and their accusations as well as crisis preparedness) in a broad range of industries including retail, airlines, hotels, food, technology and healthcare.
Kerstin holds a M.A. Degree in Communication & Media, Psychology and Law from the Technical University of Dresden. When not working she loves trying out new recipes with her little son or spending time in a hammock between two apple trees somewhere in the German-Czech-Polish border triangle.