LOS ANGELES, USA // Pia Chaozon is Director of Global Creative & Social Marketing at Netflix, responsible for overseeing title marketing campaigns for all Documentary, Unscripted/Reality and Kids & Family original content.
With 15 years of consumer entertainment marketing experience launching over 200 global content marketing campaigns, Pia knows how to tell a story, manage a brand, create impact, inspire others, and have fun while doing it all.
Pia joined Netflix in 2014, where she has overseen award-winning, global marketing campaigns across all programming genres/titles including Emmy® Award winners/nominees Orange is the New Black, Unbreakable Kimmy Schmidt, Master of None, Making a Murderer, Queer Eye and Oscar®-nominated documentary Winter on Fire.
From 2015-2017, Pia expanded her role as one of the pioneering executives of the international originals development team. In that role, she successfully built and led teams all over the world who have launched global and local campaigns across 15+ countries.
Pia has been cultivating her passion for connecting audiences all over the world to global stories by harnessing cultural insights and translating them into locally relevant, revenue-generating campaigns.
In 2017-2018, Pia spent a brief stint at Twentieth Century Fox Film as senior vice president of worldwide theatrical marketing strategy & communications, where she helped shepherd campaigns for Best Picture winners/nominees The Post, Ferdinand, The Greatest Showman and Bohemian Rhapsody and box office successes Murder on the Orient Express and Deadpool 2.
Prior to Netflix, Pia started her career at HBO where she held a number of positions and ultimately becoming responsible for the development of national advertising and promotion campaigns for HBO original series, sports, comedy, late night and events programming.
During her tenure at HBO, Pia oversaw some of the network’s most high-profile and innovative marketing campaigns, including Boardwalk Empire, Real Time with Bill Maher, Entourage, Girls, and Silicon Valley. Those campaigns garnered countless marketing awards and have landed coverage in consumer and trade publications such as The New York Times, Ad Age, Ad Week, Wall Street Journal, Mashable, BBC, Wired and Forbes.
Known as a ‘leader maker’, Pia is passionate about coaching the next generation of leaders making innovative advances for a diverse, inclusive future of storytelling in entertainment. She is currently a member of the Academy of Television Arts & Sciences (ATAS) and holds a BA in english and women’s studies from Dartmouth College.