Image of Sue Higgs

Sue Higgs
Group Creative Director
Grey London

LONDON, UK // Sue began her 30 year (and counting) career at the legendary agency Lowe Howard-Spink in the analogue days. She typed scripts for and helped make award winning and famous work for brands such as Stella Artois, Reebok and Vauxhall. Her passion has always been putting people and narrative at the heart of her work.

Since then she’s worked at iconic agencies including M&C Saatchi, Ogilvy and Publicis on brands including British Airways, Fosters, Nescafe, MTV and The Samaritans.

Sue is now very happy as a Group Creative Director at Grey London where she looks after two big global clients, BP and GSK as well as local UK brands McVitie’s and the iconic Marks and Spencer.

Her ability lies in her love, fascination of people and their stories, mining the human truths with honesty to make powerful work. Finding the humour is what drives her to creative, making you laugh is her superpower.

Never happier than when on a jury or discussion panel, Sue is a She Says momma, as well as helping Creative Equals to pick the next generation of future women leaders. She’s committed to making sure no women have the first years in advertising she had, and remains passionate about inclusive talent and mentoring the next generation.

Along the way her work has attracted most of the industry’s most prestigious awards – including Cannes Lions, D&AD Pencils, as well as trophies from One Show and Creative Circle.

As well as creating award winning work, her other full time job is as double parent to 3 children.