NEW YORK, USA // Jim has over 20 years of professional/dtp marketing experience developing award-winning marketing strategies and creative campaigns that make an emotional connection in a wide range of therapeutic areas including COPD, diabetes, eye care, hyperlipidemia, hemophilia, anti-infectives, multiple sclerosis, neuroscience, pediatrics, rare diseases, surgical devices, vaccines, and women’s health.
Jim has launched and supported a wide range of brands, including Acuvue, Advate, Augmentin, Augmentin ES, Bunavail, Celebrex, Cimzia, the Ethicon sutures franchise, Flumadine, Forxiga, Giazo, Gilenya, Imitrex, Lexapro, Lonhala Magnair, Premarin, Prempro, ReFacto, Timentin, and Trisenox. He has a particular love for global branding and has overseen the brand roadmaps for Avonex, Bunavail, Lonhala Magnair, Mozobil, RotaTeq, Ultomiris and Xeomin, and is responsible for creating the Cialis logo and brand.
Jim received his degree from Parsons School of Design. Prior to Concentric, has held leadership roles at Grey Healthcare Group, GSW Worldwide, and The Bloc (helping each of his agencies win Agency of the Year awards during his tenure).