SEATTLE, USA // Dustin Sedgwick leads the Integrated Marketing Communications team for Microsoft Surface, as well as the Partnership Marketing and Activations team for a broad Microsoft brand portfolio (Surface, Windows, Bing, Edge, and Office).
He and his teams are responsible for concepting, developing, and executing fully-integrated global marketing campaigns for the Surface brand and product line (for yearly product launches, seasonal beats, and cultural moments), as well as responsible for the sports, entertainment, and culture partnership activations across the Microsoft consumer brand portfolio – with partners ranging from NFL to Netflix to Burton to Complex Media and more.
In his roles at Microsoft, Dustin has led award-winning and business-driving marketing initiatives that span TV, experiential, digital, OOH, print, social, retail, and influencer – helping grow the Surface brand from nothing into a multi-billion dollar business in a few years. His work has been recognized by Clios, Cannes, ADDYs, Adweek, AdAge, Forbes, Bloomberg, Sports Business Journal and more. Some of his other work was hopefully recognized by a few good friends and close family.
As a lifelong sports fan and pseudo ex-athlete (some might say he peaked in high school after being featured in a Sports Illustrated milk mustache ad, and he’d agree), Dustin helped launch the sports marketing group at Xbox in 2013. Since then, he has worked across NFL, MLS, NCAA, World Cup, NBA, action sports, and more – including running the marketing for the landmark Microsoft-NFL partnership since inception in 2013, as well as the Xbox-Sounders partnership.
A few highlights include writing and producing comedic Xbox TV spots with Marshawn (“Bruh, I’ve been here the whole time”), to working alongside visionary engineers to co-create a HoloLens future of sports AR concept, to launching the cause-inspired Surface Create Change initiative fueling athletes’ charitable contributions to their communities. These highlights summarize some of the most consistent cornerstones in Dustin’s life and career: building meaningful relationships with collaborative teams, powerful and emotional storytelling, celebrating human achievement and creativity, and having fun while doing it.
Prior to his marketing roles at Surface and Xbox, Dustin worked in search and advertising for both Bing and Google in various product, digital marketing, and strategy roles.
Dustin graduated summa cum laude from Princeton University with a BA in Economics, and holds an MBA from Harvard Business School. Dustin currently lives in Seattle, WA with his wife and son.