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NEW YORK, USA // Beck, formerly Major League Baseball's Vice President of Brand Advertising and Marketing, leads the building of MLB Network's brand and oversees advertising and on-air promotions. Beck, who joined Major League Baseball in 2001, was responsible for promoting the MLB brand and supporting the marketing initiatives of all the league's departments in an effort to grow the popularity of the game. Prior to 2001, Beck was a co-founder of the East Coast office of Move.com and also held positions for Turner Broadcasting Sales at CNN and TBS/TNT.