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Geoff Edwards
Executive Creative Director, Brand
GALE Partners

LOS ANGELES, USA // Geoff is Executive Creative Director, Brand at GALE Partners. GALE is a creative media consultancy.

Previously he was Executive Creative Director Services at TBWA \ Media Arts Lab, the bespoke agency for Apple. There he lead TV+, music, pay, and card. He also lead the global product launch of theAirPods Pro leading to 60 million AirPods sold in 2019.

Previously Geoff was VP, Executive Creative Director at R/GA, Los Angeles. There he leveraged emerging technology, design and entertainment to build brands like Disney, Nike, PepsiCo, and Hollywood Foreign Press Association.

Geoff was Head of Creative at CAA Marketing where his award winning work on Jimmy Johns, and Anheuser-Busch, set new standards for branded content. Geoff has both worked for and founded some of the most creative agencies in the Industry: Spike/DDB, TAG McCann, and DOJO. He’s won 2 Grand Prix Awards at Cannes Lions and 2 Cannes Advertiser of the Year honors for his work on the Global adidas ‘IMPOSSIBLE IS NOTHING’ campaign and for the Global launch of Microsoft XBOX360 ‘Jump In’ campaign, featuring the lauded Halo 3 “Believe”.

Geoff believes that with great Influence comes great responsibility and Co-Founded SATURDAY MORNING, a Nonprofit organization that leverages the power of creativity to help solve social injustice. The organization is supported by: P&G, Spotify, Facebook and public donation.

His thought leadership’s been covered by The New York Times, Campaign, Hollywood Reporter, Creativity, WIRED, and Fast Co to name a few.