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Whitney Cusack
Executive Producer
BCW Global

NEW YORK, USA // Whitney Cusack is an Executive Producer, Filmmaker and creative production consultant currently based in New York City. She inspires and empowers you to create content that your customers will love, igniting a connection with your audience and purpose. At the intersection of creativity and strategic leadership, Whitney harnesses order and excellence while producing high-quality and compelling stories. With over 10 years of experience in brand strategy, Whitney has worked on multimedia projects with numerous leading consumer brands including: St. Ives, Caress, Axe, Suave, TRESemmé, Dove, Hellmann’s, Bank of America and Colgate.

In 2013, Whitney founded her company, Reelistic Media LLC, which produces creative content that delivers real impact. In collaboration with The Catch by Elyse, Reelistic Media executive produced fashion campaigns focused on the diversity and beauty of women.

Understanding the importance of a female voice in media, Whitney empowers women to persevere in the film and digital media industry. She mentors and trains the next generation of creative talent by conducting film workshops in academic arenas. Passionate about uplifting communities, Whitney wrote, directed and produced grassroots media projects ranging from a series of inspirational shorts for a faith-based organization to a video campaign raising funds to further education for children in Liberia.

Whitney currently works as an Executive Producer at an award-winning global communications agency in New York. Leading a team of producers for mid to large-scale branded content shoots, she uses an integrated digital approach to bring clients’ stories to life. Cusack has also worked on awareness campaigns for healthcare brands resulting in increased sales and social engagement. She remains at the forefront of content production through her continued work in the independent film space, while also creative directing projects for social justice. Her most recent project, "No More..." Hashtag Campaign, is an initiative that calls for an end to systemic racism, demanding action.