LOS ANGELES, USA // Giselle Guerrero is the Vice President of Creative at Impossible Foods, an industry-leading food-tech startup that makes delicious, nutritious meat and dairy from plants – with a much smaller environmental footprint than meat from animals. The company's mission is to make the global food system sustainable by eliminating the need for animal agriculture by 2035.
Giselle joined Impossible Foods in 2016 to launch the company's first product, the award-winning plant-based Impossible™ Burger, in the U.S., and to oversee its international expansion beginning in 2018. Since then, Giselle has led the creative for the launch of Impossible Pork Made from Plants and Impossible Sausage Made from Plants, which debuted earlier this year at the Consumer Electronics Show; the company's retail expansion from 150 locations to more than 10,000 locations in just six months; as well as the company's first direct-to-consumer e-commerce site.
Giselle is responsible for building and managing Impossible Foods' world-class in-house creative team and oversees all aspects of the brand, including the company's visual identity, creative campaigns and activations, global launch events, Impossible Foods' website and social media presence, and much more.
Prior to Impossible, Giselle worked for various brands and agencies on the East and West Coasts, completing projects for major clients such as Apple, Nike, Google, Pepsi, JetBlue, IKEA, American Express and others.
Giselle holds a Bachelor of Fine Arts degree in graphic and interactive communication from Ringling College of Art and Design. She grew up in Bolivia and currently lives in Los Angeles, California.