NASHVILLE, USA // Wayne Leeloy is the Head of Strategy & Entertainment for Koji; a San Diego-based marketing technology platform whose FanKit suite of tools helps artists, creators, influencers, publishers and people of influence amplify content, build community and sell digital, physical and premium access across every social network and digital platform. In this role, he leads the charge on entertainment strategies, talent and influencer relations and brand + agency outreach and new business development.
Prior to Koji, he spent 6 years as the Executive Director of Music & Marketing Strategy for G7 Entertainment Marketing, the entertainment vertical for Project Worldwide where he provided strategic insights, high-touch client services, “Fan-First” engagement with a focus on integrated marketing, digital activation and emerging market and consumer trends He thrives at the intersection of Brands + Music + Technology.
Before G7, Leeloy led digital strategy and launched the successful Strategic Marketing & Partnerships division for Warner Music Nashville. He ran business development, client services, educational initiatives and community outreach for Topspin Media, the premiere direct-to-fan technology platform in the United States and led Ticketmaster's Music Services division where he oversaw all tour ticketing offers and bundles, fan club pre-sales and VIP activation originating from Nashville.