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Susan Goodenow
Vice President, Branding and Communications
Chicago Bulls

CHICAGO, USA // Susan Goodenow joined the Chicago Bulls in January 2012, where she is responsible for developing and managing the team’s branding strategy, coordinating and integrating all team communication, and directing the team’s community outreach efforts.  Susan oversees Branding, Broadcasting, BullsTV, Community Relations, Corporate Communications, Creative Services, Digital, Public Affairs, Public and Media Relations, and Publications, and she also works closely with Chicago Bulls Charities.  Prior to joining the Bulls, Susan spent four years with the Boston Red Sox, most recently as Senior Vice President, Public Affairs and Marketing.  She also held positions with Major League Baseball/Office of the Commissioner as the Vice President of Business Public Relations and the American Red Cross as a Corporate Partnerships and Cause Marketing Associate.  She started her professional career in Washington, DC, where she spent more than a dozen years in public affairs.  Susan graduated from the University of Georgia with a degree in Journalism and from Georgetown University with a Masters in American Studies.  She is a member of the American Red Cross of Greater Chicago Tiffany Circle.