NEW YORK, USA // Michelle Zoni is Senior Vice President, Integrated Marketing for Velocity, ViacomCBS’s branded content studio. She leads partnership marketing for Nickelodeon, Comedy Central, Paramount Network and several other brands within the cable portfolio.
At the foundation of Michelle’s marketing leadership is her skill in blending a creative voice with strategic vision and goal-focused execution. This approach has moved numerous Fortune 500 brands into the social and cultural conversation while also elevating brand awareness and delivering measurable P&L impact. None of these achievements are possible without the teams she has built—highly inspired performers who have contributed to award-winning marketing campaigns.
Since joining Viacom in 2008, Michelle has advanced through leadership positions across the company, spearheading multiplatform content strategy and development, social products and partnerships, experiential marketing, and scripted integrations in industry-leading television and streaming properties such as The Daily Show with Trevor Noah, Yellowstone, Younger and the Nickelodeon Kids’ Choice Awards.
Earlier in her career, Michelle was part of an entrepreneurial culture at Oxygen Media where she created their digital sponsorship strategy and enjoyed tenures at Court TV and Comedy Central before coming full circle with a return to the network where it all began.
She is a founding member of CHIEF, a community volunteer, an avid cook, and in her most important role, a proud mother of two adorable children, Benjamin and Caitlin.