Image of Matías  Menéndez

Matías Menéndez
Executive Creative Director

SÃO PAULO, USA // Matias is an Executive Creative Director at Africa, one of the largest and most awarded advertising agencies in Latin America. He worked before as an art director at La Comunidad, Madre Buenos Aires and Mother New York.

He believes in building brands which truly connect with people. Any format, available or not yet.  It could be a TV campaign as Mama Lucchetti’s, digital interactive video as Blinkwashing for Virgin Mobile, a massive interactive experience as Stylescape for Target, a print and outdoor campaign as Tagwords for Budweiser, a new market place as Payperbeer for Brahma, a book intervention as Kobe Rules Book for ESPN or a social movement as Go Equal.

Innovative and provocative work is what moves him and what made him work in Buenos Aires, New York and Sao Paulo.

At Africa, besides being responsible for Budweiser, Brahma, Heinz, and Telefonica's Vivo accounts, Matias leads the creative operation of the agency in Buenos Aires. In the past, he worked for brands such as Stella Artois, Coca-Cola, ESPN, Lucchetti, Virgin Mobile, Target, jcpenny, Volkswagen, and Nextel.

In his career, he has received numerous international recognitions among them a Grand Prix at Cannes Lions, Grand Clio at Clio Sports, Yellow Pencil at D&AD and 7 Grand Prix at El Ojo de Iberoamerica.