ATLANTA, USA // "I wanted to be a part of an agency that truly understands how the fabric of culture can be woven seamlessly into relevant and engaging communications."
Derrick is a well-rounded marketing professional with over eighteen years of experience across several products and service accounts in general and multicultural segments. He has been a military brat, a filmmaker, and a high school track record holder. He’s flipped burgers, rolled pretzels, and operated an air-belt line for a major parcel company. He is living proof that creative, corporate life and entrepreneurship can peacefully coexist in one brain. As a fine artist by trade, his first love was architecture; however, when his math and science scores proved him wrong, he reluctantly pursued a career in advertising and visual communications.
Derrick is also an early adopter and second-generation innovator in utilizing the urban/youth culture and mindset in advertising across all mediums, including non-traditional and viral executions. His work has provided successful results for BellSouth, Coca-Cola, Russell Athletic, McDonald’s, Procter & Gamble, and Heineken. He is currently the Creative Director at Cashmere based in Los Angeles on all entertainment accounts, including brands such as WarnerMedia (Turner), FX, and Universal. He has also held full-time creative positions at AT&T, 22 Squared, and BBDO in Atlanta and Burrell, DDB, and Lipman Hearne in Chicago. His work has been featured in Adweek, Communication Arts, Lurzer’s Archive, and HOW Magazine and garnered him recognition for creative excellence at the POPAI Awards and Hugo Television Awards.
Derrick enjoys experiencing the joys of parenthood and the pitfalls of being an occasional and talentless golfer in his leisure time. Also, he can’t survive a week without Mexican food and will drop everything to watch his beloved Dallas Cowboys. Rivers currently resides in Atlanta.