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SHANGAI, CHINA // Ronnie Wu believes in perfectionism; that the devil is in the detail and that passion is the fuel of everything.

As chief creative officer of TBWA China, Ronnie leads the collective’s creative output in one of the fastest changing markets in the world. This includes Creative, Content, Creative Technology and Production (film, visual and digital), all working together to accelerate impact through disruptive creativity.

Ronnie’s depth of experience and diverse knowledge is highly recognized with TBWA\Shanghai being named One Show China’s Agency of the Year in 2017 and ADC China Agency of the Year in 2018. His creative vision and leadership have also contributed to TBWA\China winning Integrated Agency of the Year in 2020 at Campaign Greater China Agency of the Year Awards, as well as winning Greater China production company of the year through TBWA’s in-house content studio BOLT.

Ronnie is one of the youngest creative leaders in China, from China. He is also one of the most awarded with recognition from Cannes Lions, D&AD, LIA, New York Festivals, Clios, ADC, Spikes Asia and AdFest. In 2019, Ronnie led TBWA\China to win the first ever Social and Influencer Cannes Lion for China. Ronnie is appointed as the Digital Craft jury at the Cannes Lions in 2021. He has also been invited to D&AD awards jury in London, and the Spikes jury in Singapore.