Image of Tomoko  Kanezaki

Tomoko Kanezaki
Creative Director
Dentsu Inc.

TOKYO, JAPAN // When Tomoko started her career as a young creative at Dentsu in the 1990’s, full-time female workers were still a rarity. The industry was infested with the now notorious long meetings, short notice client requests, and sleepless nights. These iconic work style never affected her own health and passion but, she witnessed all types of stress-based problems physically and mentally affect her female colleagues. Which from hindsight has become a valuable asset for digging deeper into insights of female difficulties. It helps her construct communication stories for Japanese medicine company Tsumura and beauty and toiletry products of Kao which are her two main clients. Also, automobile and steel industries now need the insight when considering their social purpose and SDG’s related visions.

With an experience of a wide-ranged variety of clients starting from national railway to automobile, beverage, insurance, game-ware, through which Tomoko gathered a handful of awards Cannes, ADC and multiple national awards, becoming a mother herself, went on to pursue her interest in education and healthcare and wellness related clients. Creating engaging and meaningful content that benefits the future generation is Tomoko’s current focus as she helped Kao as they support public hygiene to activate sport events and music festivals under the prolonged influence of the Covid-19 virus.

A graduate of law from Kyoto University, her knowledge supports her current work of finding balance between regulations and creativity, craft and evidence-based facts.