NEW YORK, USA // Cat Kreidich is the President of Alternative Distribution Alliance (ADA) Worldwide, the independent distribution and services arm of Warner Music Group, as well as overseeing Asylum Records and the LEVEL DIY platform.
Since taking the helm in 2021, Kreidich has led a groundbreaking transformation – building ADA’s core offering, technology, and global expansion, laying the groundwork to a home for creators in every stage of their career and growing global market share for ADA's parent company Warner Music Group. Previously, Kreidich was SVP, Revenue for Sony Music, Catalog Music Group, where she took a 25-year Christmas song to #1 with Mariah Carey’s “All I Want For Christmas Is You” while also developing a young catalog strategy focused on audience development, commercial insights and market share growth.
She was instrumental to driving global revenue success for The Orchard, during her 8 years tenure as SVP Global Account Management overseeing account relationships, commercial marketing, revenue, advertising and founding the global data & analytics team. She was also a stakeholder in developing The Orchard’s technical product and one of the key personnel who restructured teams during the many catalog and entity acquisitions.
Kreidich started her career at Universal / Motown Records in New Media and has worked across Radio, Physical Sales & Marketing, Digital and Mobile Marketing, Operations and Tech Product and Development over the last 20+ years of her career, including roles at Virgin Records, Caroline Distribution/ EMI, Warner, and Sony.
Kreidich is a graduate of Emerson College and is an accomplished pianist and harpist.