Image of Ibukun  Ibraheem

Ibukun Ibraheem
Music and Culture Global Brand Marketing Manager
Beats by Dre

LOS ANGELES, USA // Buku is a Nigerian-American brand architect who builds brands and tells meaningful stories through faith-inspired passion, purpose and creativity. She’s passionate about helping brands build different verticals and extensions within their respective spaces, while developing creatively disruptive and integrated marketing strategies.

As a Music and Culture Global Brand Marketing Manager at Beats by Dre, Buku creates and leads marketing campaigns through intentional strategy and storytelling. She has been responsible for some of the most impactful and influential projects at the company. She spearheaded and launched the brand’s first ever Black History Month campaign titled, Beats Black Future — celebrating the next generation of Black leaders, creators and entrepreneurs. Buku ensured that the team found more ways to extend its impact beyond the month. This intention is what inspired the HBCU Black Futures Creator Program, the Emmy-nominated short film, “You Love Me”, the “Bloom'' campaign, where Beats gave Black women their flowers and several other initiatives. Buku continues to use her strategic prowess and position at Beats as a brand architect to champion the Black community at every turn.

In addition to the brand campaigns Buku has led, she has also used her expertise from the sneaker industry during her time at adidas x YEEZY, to help develop the Beats drops strategy. This strategy allows Beats to collaborate with culturally relevant brands to release limited edition custom product to consumers. Since the launch of the strategy in 2020, Buku and her team have partnered with some of the biggest names in culture from AMBUSH to Ghetto Gastro, A-COLD-WALL, Union Los Angeles and more.

In December 2021, she was named one of Forbes 30 under 30 Most Influential People in Marketing and Advertising. Buku believes in the power of storytelling and uses marketing as a vehicle to bring diverse stories to life.

She holds a Bachelor of Arts in Strategic Communications from Miami University of Ohio and currently resides in Los Angeles, CA.