Image of Sean  Dennison

Sean Dennison
VP, Social Media

NEW YORK, USA // Six-year-old Sean spent most of his waking hours playing hockey in the driveway and trying to imitate Mike Gartner with the dream of one day making it to the National Hockey League and playing at MSG. While that dream didn’t quite pan out as hoped, leading the social media operations for the NHL seems like the next best thing.

As Vice President of Social Media at the National Hockey League, Sean leads a team of social media strategists, community managers, producers and editors responsible for bringing the most exciting aspects of hockey to millions across social platforms worldwide and leveraging the platforms to grow the sport amongst new fan groups. This includes the social media activation of all tentpole events, in-game, original content, social impact programs, and content monetization. Sean and team have developed multiple award-winning social programs, including the 2016 Shorty Awards-winner for “Best in Sports” with the “#MyPlayoffsMoment” campaign.

Prior to joining the NHL in 2014, Sean cut his marketing teeth in the CPG world of Unilever Foods with brands such as Hellmann’s and Magnum Ice Cream. He then spent a couple years at Mercedes-Benz USA leading the social strategy and execution of all events and sponsorships.

When not thinking about how to bring hockey to the masses every day and where he can find his next great burrito, Sean likes to spend his time outdoors with his wife Nicole and Dolly, their Australian Shepherd.