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Jury

Alexander Michaelsen
Executive Creative Director
Jung von Matt SPORTS

HAMBURG, GERMANY // Alexander has been responsible for the creative product at Jung von Matt Sports as Executive Creative Director since January 2021 and is also a member of the Board. Working in advertising since 2009, the Hamburg native has won just about every notable award in the creative industry with work for brands such as DAZN, Netflix, bwin, Apple Music, Peloton, Topps as well as for the death metal band Slayer. From national advertising campaigns to international branded content series: if this sports fanatic isn't working out in his home gym, he and his ambitious team are always looking for new ways to give their brands the best possible impact and relevance with their respective target groups.