TORONTO, CANADA // Mike is the Executive Creative Director and a Managing Partner at Rethink. Over the last 10 years, Mike has been consistently ranked as one of the top creatives in Canada. He got his start at CP+B before joining Rethink. In 2021, Rethink was named the #3 agency independent agency in the world at Cannes and #2 at D&AD. In Canada, Rethink has been named Agency, Digital Agency, and Design Agency of the Year for two years in a row. His work has been featured in Time Magazine, on CNN, The Tonight Show, Jimmy Kimmel and the Late Show with Stephen Colbert.
In 2020, AdAge named Mike, along with creative partner Joel Holtby, Creative Director(s) of the year - the first Canadians to earn the title.
Mike is behind such work as the gold lion winning Heinz tilted label campaign, the frustratingly slow Heinz Ketchup puzzle, he even helped the brand become the first ever inanimate object to get its own IMDB page. Mike has two Guinness world records, he's put a hockey rink on top of a downtown skyscraper, and took a beer fridge filled with Molson across the world - it could only be opened with a Canadian passport. Mike was recognized with a number of Clio Sports wins in 2021 including Molson’s Drink from the Cup campaign, which saw the actual Stanley Cup brought to the Molson brewery. From there, beer was poured through the bowl of The Cup and then bottled. Over one million bottles were sold during the playoffs, giving Canadians a once-in-a-lifetime chance to drink from the cup.
Outside of Rethink, Mike is an instructor at Miami Ad School and is passionate about supporting the next generation of industry creatives.