- Clio Awards
- Clio Cannabis
NEW YORK, USA // Christina leads Verizon’s experiential marketing across the company’s brand, consumer and business organizations. She leads a team that creates and produces differentiated and breakthrough brand activations leveraging the most prestigious Sports, Music and Entertainment properties and venues. Christina has spent her career building purposeful and scaled fan and customer experiences ranging from physical, virtual and hybrid with a laser focus on social responsibility.
Christina and her team continue to transform fan experiences by placing the Verizon 5G network into the center of all activations demonstrating to fans how the power of the network impacts how we experience and consume entertainment and live events. She jumped into action when the pandemic hit standing up a weekly virtual livestream series, Pay It Forward Live with live music and e-sports series to raise awareness and funds for small businesses following up again Super Bowl with livestream post Super Bowl A Big Concert for Small Business driving millions of viewers and actions.
Rising above extreme production protocols during the pandemic, Christina and her team worked with the some of the world’s biggest music artists and sports/entertainment brands such NFL, Walt Disney Company, IndyCar, Epic Games and broadcast partners to pull off virtual and hybrid experiential activation breaking records with millions of fan engagements. Her team remains focused on bringing envy inducing customer experiences with unprecedented access across an impressive roster of sports and music partnerships.
Prior to Verizon, Christina spent her career within the sports and entertainment industry managing and leading sponsorship and experiential for brands, AT&T and JP Morgan Chase.
Christina was a principal in a branded entertainment agency, Fearless Entertainment which focused on connecting brands with fans through music and entertainment. With a drive to leverage investments in music, she created and executive produced a branded music series that ran on MTV for six years with over 100 episodes featuring artists such as; Alisha Keyes, John Mayer, Maroon 5 and many more. She grew the client roster by securing branded content programs with McDonalds, Amex and Ford leading to agency acquisition by TBA Global.
Her love for music and giving back was the driving force behind the successful JP Morgan Chase program: Live From the Homefront a program to drive employment opportunities for active and retired military. Partnering with artist Tim McGraw she produced a live global concert broadcast at The Naval Air Station in Jacksonville and gave away a mortgage free home to a wounded vet at each of Tim’s tour stops.
Christina’s work has won many industry awards and she was recognized this year by Billboard as an honoree on the 2022 Power List. She continues to work with veteran organizations and the NYC Ronald McDonald House.