PARIS, FRANCE // A professional handball player for 10 years, Sylvain joined the Lagardère Group and Romain Collinet to manage the sport talent division of Lagardère Group. Later they founded their creative agency: WILLIE BEAMEN.

He loves to inspire and motivate the creative process by capturing ideas that are unique for brands. He manages WB as executive creative director, as a passer-by of emotions (those emotions he was fortunate to experience on the pitch.) for their clients such as French Football Federation, Samsung, LVMH, Toyota and several others.