Image of Jenna McNaney

Jenna McNaney
Lead, Sports | Content Partnerships

LOS ANGELES, USA //Jenna leads the Sports Content Partnership vertical at TikTok. Her team drives TikTok's holistic sports strategy, guides large-scale tentpoles and partnerships with top-tier publishers, and manages relationships with all US sports content partners, including teams, leagues, networks, digital publishers, mascots, and more (550+ publishers).

Since joining TikTok in February 2020, Jenna has built TikTok sports into one of the app's most prolific verticals, thoughtfully crafting TikTok-native campaigns with the biggest brands in the industry, and launching groundbreaking partnerships with partners like the NFL, NBC, WWE, and more.

Throughout her time at TikTok, Jenna has been awarded multiple recognitions, including being named a part of the 2021 Class Forbes 30 Under 30, a Cynopsis All-Star Honoree, and a PMI Future 50 Honoree.

Prior to TikTok, Jenna led content strategy at the NFL for the 32 Clubs, with a focus on growing audiences and driving fan engagement. Prior to that, Jenna worked at a tech startup based out of Chicago & the Silicon Valley.

Outside of her career, Jenna moonlights teaching yoga in Los Angeles; she also loves to travel (backpacked solo throughout Asia for several months!), live music, and enjoys learning to play pickleball. She also makes it a priority to advocate for work/life balance, serving as one of the 16 members on the Work Life Harmony committee at TikTok seeking to make mental health a priority.