PORTLAND, USA // In 2020, Ginny joined YETI as Head of Creative to help build one of the world’s best in-house agencies. Since then, she’s led a team of multidisciplinary creatives to grow YETI’s capabilities across the entire customer journey. This includes reimagining and redesigning how the brand tells its story across campaigns as well as the online and retail store experiences.
Prior to joining YETI, she spent her career with AKQA and Wieden+Kennedy where she worked with global brands, such as Nike, Levi’s, Volkswagen, Meta, American Express and P&G. As a visual designer, Ginny strives to blend her passion for creativity with innovation – helping identify the white space for brands to play in. Ginny has been featured as one of Advertising Age’s "Creatives You Should Know". Her role in the redesign of Borders.com earned her a US patent. And her creativity has been honored at countless award shows, most notable the Art Directors Club, the One Show, D&AD, and Cannes.