Image of Justin  Leonard

Justin Leonard
Co-Founder and CEO
Game Seven Marketing

NEW YORK, USA // Justin is the Co-Founder and CEO of Game Seven, a marketing and advertising agency that specializes in creating authentic and relevant experiences for brands activating in the sport and culture space. Over the last 12 years he has led the transformation from a New York City based experiential agency to a full-service creative agency working with some of the most innovative brands in the industry including Nike, Jordan, Spotify, WNBA, NBA, Foot Locker, Instagram, Meta, TikTok and Amazon. In June 2022, Justin and the Game Seven team announced the agency was acquired by Excel Sports Management, which married their creative, digital, and experiential expertise with Excel’s existing work in athlete management, sports marketing strategy, activation, analytics, and hospitality.

Justin's roots are deep in the basketball space. Prior to starting Game Seven, Justin published Bounce Magazine, a publication dedicated to playground basketball around the world. He also created Go Hoop Day, a global holiday dedicated to celebrating the game of basketball. To this day, he frequents the playgrounds that serve as his muse and a bridge into all aspects of pop-culture. When he isn't working you can find him shooting jumpers in the driveway or hanging out with his two teenage boys.