Sabina Ahmed currently leads the Sponsorships and Experiential Group at AT&T. She has been in this position since July 2021. She leads a dedicated and highly motivated team across multiple geographies, creating and nurturing partnerships that bring unique experiences to fans across multiple categories including sports, lifestyle and entertainment. The team’s major programs include league partnerships like NBA, WNBA, U.S. Soccer and the NCAA to sponsorships of major events like Pebble Beach Pro-Am, AT&T Byron Nelson and Tribeca Film Festival. In addition, her group manages key team and player partnerships including AT&T Stadium and the Dallas Cowboys, LeBron James, Sue Bird and Alex Morgan. Sabina’s team is responsible for developing key programs like Untold Stories for film, Emerging Voices for music and driving gaming and esports events like AT&T Unlocked Games and AT&T Annihilator Cup.
Sabina is a 20+ year veteran delivering expertise in Media & Marketing. She started her career in media at Starcom Worldwide in Chicago working on media strategy with blue chip accounts such as Procter & Gamble, Kellogg’s, Allstate, Kraft. After 6 years with Starcom, Sabina moved to St. Louis to join the in-house media team, Busch Media Group, at Anheuser-Busch. She managed multiple beverage categories including imports, crafts & specialties such as Stella Artois, Beck’s, Rolling Rock as well as larger domestic brands such as Budweiser & Bud Light. In March of 2012, Sabina moved to Dallas, TX to join the AT&T Global Marketing Organization and lead media strategy for AT&T Business, In October 2016, Sabina was promoted to lead the media strategy for the entire AT&T organization. In May 2018, Sabina relocated to El Segundo to focus on the Consumer Group to build a new media team dedicated to supporting the business unit across Wireless, AT&T Fiber and Video.
Both in her prior roles and in the current one, Sabina continues to be a strong proponent and advocate for reaching and promoting under-representing audiences.
Sabina holds a bachelor’s degree in Economics from Tufts University and an MBA from Washington University Olin Business School. Sabina currently resides in the Los Angeles area with her husband and two kids. She and her family enjoy the arts and traveling.