NEW YORK, USA // Cristina Hoffman is Senior Director, Marketing & Creative Services at CBS Sports. In her position, she oversees all Off-Air Marketing and Creative Services including Brand Management, Affiliate & Ad Sales Marketing, On-site Consumer Events, Set Design, Branded Merchandise, Rebrand projects and On-site Signage for CBS Sports and the CBS cable property CBS Sports Network.
During her tenure at CBS Sports, Hoffman has overseen marketing initiatives and strategies for marquee events, such as Super Bowl XLVII, Super Bowl LV, and Super Bowl LIII, as well as multiple Division I Men’s Basketball Final Fours and Championships.
Hoffman joined the company in 2003, serving as Coordinator, Marketing for CSTV, prior to the transition of CSTV to CBS College Sports Network in 2008 and CBS Sports Network in 2011. Hoffman began her career as a production assistant on multiple productions across film and television. A graduate of New York University (Tisch School of the Arts), Hoffman resides in New York City with her husband, Michael, and son, Austin.