Image of Josh Fell

Josh Fell

WEST HOLLYWOOD, USA // Los Angeles born and bred, Josh has led the creative department of Anomaly Los Angeles since 2018 - leading audacious work for General Mills, Expedia, Jimmy John’s, Uber Eats, Oculus Quest, the Los Angeles Rams and more.

Before joining Anomaly, Josh spent 6 years at 72andSunny LA where he led record-breaking global launches for Activision's Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder - Carl Sr.

His launch of SpielBurgers - a series of Steven Spielberg themed Carl’s Jr. cheeseburgers - earned both an endorsement and a Spielberg-directed cease and desist from the man himself.

Previously, Josh spent 5 years at Deutsch LA, where he was responsible for the relaunch of PlayStation's PS3 through the long-running Kevin Butler character - PlayStation's fictional VP of Everything - and the multi-award-winning ode to video gamers everywhere, "Michael".

Josh is married to his high school sweetheart - his words not hers - and together they're raising two adorable children and one certifiably insane labrador.