Image of Milos  Obradovic

Milos Obradovic
Global Executive Creative Director
LePub (part of Publicis Groupe)

AMSTERDAM, NETHERLANDS // Originally from Serbia, Milos spent the last 19 years working between Milan, London and Amsterdam. He worked on local, regional, but mainly global clients spanning from BTL, ATL, Digital, Social and Innovation.

Among his most notable projects is the #LikeAGirl campaign for Always, the most viewed one in the history of P&G and officially the 3rd best ad ever on YouTube.

As a Global Creative Director on Diesel, he helped reshape the positioning of the brand, and delivered award winning campaigns like “Go With The Flaw”, “Keep The World Flawed” and “Go With The Fake” (DEISEL collection).

While leading the Heineken Global Account he worked on campaigns such as “Worlds Apart” and “No More Excuses” and the global launch for Heineken 0.0. His most recent work with LePub includes the “SuperLeague” post, “Lockdown Love Story” and “The Night Is Young “campaigns as well as the launch of a bottle opener that closes working apps while opening a bottle called “The Closer”, all for Heineken.

His work has won more than 200 local and international awards including 48 Cannes Lions and 11 D&AD pencils. He was a Jury member in numerous festivals including Cannes Lions, Eurobest and Dubai Lynx. In 2022 Milos has been selected as a Top 5 most awarded Creative Director in the World by Cannes Lions.