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Rich Tu
Group Creative Director
Jones Knowles Richie

BROOKLYN, USA // Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. Currently, he is Group Creative Director at Jones Knowles Ritchie in New York City, and has previously held roles at MTV Entertainment Group at Paramount and Nike Inc.

In addition, he hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry, and is the co-founder of the COLORFUL grant with the One Club, dedicated to creating opportunities for early stage BIPOC creatives.

Rich is a graduate of SVA’s Illustration as Visual Essay program and received the ADC Young Guns award, which recognizes the world’s best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.

Awards and honors include: ADC Awards, D&AD, Webby Awards, Telly Awards, CLIOS, Cynopsis D Awards, PromaxBDA, The Shorty Awards, Power of Purpose Award, New York Festivals, ADC Young Guns, PRINT Magazine, American Photography, American Illustration, and The Society of Illustrators among others.

Clients and collaborators include: The New York Times, The New Yorker, Business Week, MINI, G-Shock, NIKE, A24, Adidas, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.