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SÃO PAULO, BRAZIL // Keka Morelle is CCO of WTBrazil, she joined the agency in 2019. She is Brazilian and started her career as art director.

Keka studied advertising at PUC University and she is post graduaded in fashion at Santa Marcelina University São Paulo.

Before WT, Keka was executive creative director at AlmapBBDO for 4 years, worked for DDB as creative director and for F/Nazca as art director.

Keka has been working for 27 years in advertising industry and her work has been recognized at Cannes, and other major international awards, such as One show, D&AD, Clio and Cannes Festival. She has served as an Cannes Lions juror 3 times – in 2006 and, in 2019 in Outdoor category and last year Keka was in film jury in Cannes.

In 2020, she joined the Creative 100 list of Adweek magazine as one of the global leaders who are revamping the agencies culture and was elected one of the Women to Watch in 2020. Keka was named “Creative Professional” by the Caboré Awards in 2018, one of the most important recognitions from our local market. Also in 2020, Keka Morelle was chosen the second most admired professional in Brazil’s communication industry, according to the 2020 Agency Scope study, conducted by the Spanish consultancy Scopen, which reveals, every 2 years, the main market trends and listened to 366 marketing executives for this edition.