NEW YORK, USA // In the area of experience design, Gerald is an advocate for human-centered design (HCD) thinking. He firmly believes that it is our responsibility as creators to value the end-user's needs when crafting experiences.

With over 20 years of experience, Gerald has worked on digital and technology solutions big and small for clients such as Pfizer, Novartis, Genentech, Boehringer Ingelheim, and the American Heart Association. This journey has earned him recognition and admiration among his peers as a respected leader in challenging boundaries and delivering value to customers in healthcare marketing.

As the industry and landscape continue to evolve, Gerald looks to inspire creatives and marketers alike to embrace technology and the user experience to improve our impact as creators on the lives of people who engage with pharma brands.