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Laura Potucek
Group Creative Director

NEW YORK, USA // Laura is an award-winning creative director with over 20 years of experience in healthcare advertising. Growing up in a family of scientists, her mother a microbiologist and her father a chemist, she was inherently drawn to a career in science and health. And she believes the challenge of translating science and data into beautiful creative ideas that inspire action is the best job to have.

Her work has been recognized by Cannes, Clios, and LIA. She has led both HCP and DTC brands across a range of categories, from diabetes to rare disease, in both the US and global markets. And she loves to uncover valuable insights, as much as she loves getting lost in every detail of craft and execution.

In addition to being a champion for compelling creative work, Laura strives to be a mentor and an ally, supporting Diversity, Equity, and Inclusion and encouraging the next generation of women in creative leadership. As Laura continues in her career, she hopes to inspire her 5-year-old daughter in her most recent pursuit to become a scientist.