- Clio Awards
- Clio Cannabis
NEW YORK, USA // Derrick Booker is currently the SVP of Global Marketing and Innovation for SkinCeuticals at L’Oreal. Where he is responsible for all aspects of the holistic marketing strategy for the SkinCeuticals brand including campaign development and product innovation across 44+ Countries.
Derrick most recently held the position of VP and Head of Marketing for CeraVe US. Derrick led the brand integration into L’Oréal’s Active Cosmetics Division in 2017. During this time he spearheaded the launch of the brand’s first ever direct to consumer advertising campaign, including the launch of television, which not only accelerated the US business but served as the foundation for the brand’s communication supporting the global launch into 38 countries.
Derrick extended this campaign to restage the brand’s Sun and Facial Cleanser franchises while launching into medicated Acne, a new franchise for the brand. Derrick led a multi-year, consumer-centric strategy focused on increasing household penetration and driving cross-purchase. During his time on CeraVe, the brand has grown more than 600% making it the fastest growing mass skincare brand in the US creating a billion dollar skincare brand. In 2020 he was recognized among the top 100 under 50 emerging and executive leaders, by Diversity MBA Chicago.
Derrick joined L’Oreal in 2017 from Pfizer Consumer Health where he held roles of increasing responsibility across the Rx-to-OTC switch, Advil, and Pediatric franchises with full P&L responsibility. Prior to Pfizer, Derrick worked at P&G where he held both Medical and Consumer brand marketing roles for Crest & Oral-B. In addition to being an award-winning marketer and business leader, he is also an accomplished research scientist having led the clinical claims support strategy as a Clinical Trial Manager for P&G’s North American Oral Care R&D organization.
Derrick holds an undergraduate degree in Microbiology from Miami University and an MBA from Xavier University.