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NEW YORK, USA // Joe’s devotion for driving creativity extends across several consumer and health and wellness brands he’s championed for more than 25 years. Known for his “roll up the sleeves” approach to creative ideation, he enthusiastically guides the development of strategic campaigns across all communications platforms.

From his humble roots as a retail copywriter to scripting an Academy Award-winning actor (who complained that he cut her lines), Joe always strives for authenticity in voice and an emotional resonance that connects with audiences. Along the way he’s been honored with over 50 industry awards and distinctions, including multiple Clio, ADDY, MM&M, and PM360 awards.