Image of Ricardo Marques

Ricardo Marques
VP Marketing
Michelob ULTRA

NEW YORK, USA // Ricardo Marques has been championing the love for beer by growing some of the most iconic brands at Anheuser-Busch Inbev since 2005 across Europe, Brazil and for the past twelve years here in the US.

In his current role as VP Marketing, Michelob ULTRA, Ricardo is leading one of the fastest growing beer brands in the US consolidating its position as the #2 beer brand in the industry, up from #4 in just the last 4 years.

Under Ricardo’s leadership Michelob ULTRA accelerated its growth trajectory and became one of the most awarded brands in the World as the result of instantly iconic work such as: “Contract for Change”, Michelob ULTRA Courtside in partnership with Microsoft and the NBA, “Save it See it” in support of Women’s visibility in sports and “McEnroe vs McEnroe” a first of its kind tennis match which aired in 52 countries around the World through the ESPN network.

In his prior role, Ricardo led some of the most memorable initiatives for Budweiser in recent history. Under his leadership, Budweiser has “turned beer into water” in support of disaster relief efforts; added wind power to the recipe to brew with 100% renewable electricity, sent Budweiser barley seeds to the I.S.S. in partnership with Space Tango and celebrated American legends through multiple award winning creative: “This Bud’s for 2”, “Born the Hard way”, “Harry Caray’s Last Call”, “This Bud’s For 3”, “One Last Ride”, “This Bud’s for Jackie” amongst others.

Over the span of his career, Ricardo was recognized with 43 Cannes Lions including Titanium, Grand Prix in Creative Effectiveness, multiple Gold Lions including a special one last year in the competitive Innovation category. Just last year, Michelob ULTRA was recognized as the Clio Sports 2022 Brand of The Year for the 2nd consecutive year.

A fan of running and cycling, Ricardo knows that a cold Michelob ULTRA always tastes best after breaking a sweat. He also believes in the power of diverse teams, purpose led brands and uncomfortable creative ideas.