Image of Tina Mahal

Tina Mahal
VP, Brand Marketing

DALLAS, USA // Tina joined PepsiCo in 2003 as part of the Canadian organization moving to FritoLay’s Dallas Headquarters in 2008. In her almost 20 years at PepsiCo, Tina has held various leadership roles in Marketing, Shopper Marketing, Innovation and PepsiCo’s Global Group. She has led a variety of brands including FritoLay’s multi-billion dollar Potato Chip portfolio with Masterbrand Lay’s and Ruffles. While leading Innovation, Tina was responsible for all marketing efforts to launch new products across the portfolio. In 2019, Tina worked in PepsiCo’s Global Group responsible for category growth strategy, building brands and innovation for the global snacks business. Since returning to FritoLay’s US business, Tina has led a variety of important growth drivers – most recently overseeing all Portfolio Marketing initiatives such as the largest business unit Variety Packs and FritoLay’s Sports Marketing and Media teams Currently, Tina is SVP, Marketing for Frito’s core brands including Doritos, Cheetos, Ruffles, Fritos, Funyuns along with all Sports & Partnerships.

Tina received her BBA and MBA from The Richard Ivey School of Business at The University of Western Ontario in London, Ontario, Canada. Tina now lives in Dallas, Texas with her husband and her two daughters.