NEW YORK, USA // New York, NY – Olivia Witherite (MBA) is a digital media expert with more than a decade of experience in the sports social media industry. Currently, she serves as the Vice President of Digital Strategy and Marketing at The Game Day, a sports betting-focused startup. Before that, she had stops at The Athletic, restructuring and overhauling the company's social strategy, and at MASN, building out a social production team from scratch.
Her areas of expertise are social media, content strategy, brand marketing, top-of-funnel marketing, copywriting and leadership.
She is a proud MBA graduate from Johns Hopkins University – Carey Business School, with specializations in entrepreneurial marketing, public & private sector leadership and digital marketing.
Outside of work and school, Olivia enjoys exploring New York City, traveling and reading.