PHOENIX, USA // A sports brand strategist, copywriter, and content creator who builds brands across social and digital channels for some of the world's largest sports organizations and brands. Write creative briefs, turn them into campaign concepts, and develop brand frameworks that build brand affinity and engage fans with a unique narrative and eye-catching content. Always on-brand using the appropriate brand voice and tone. Use digital and social platforms to collaborate with fellow marketing colleagues, ticketing, sponsorship teams, in-game presentation, community relations, and merchandising. Worked directly with leagues, including being named the 76ers Innovation representative to the NBA and worked with NBA China for the NBA China Games.
Work includes branding and campaigns for the Arizona Coyotes, Philadelphia 76ers, New Jersey Devils, Fossil, Vans, NHL, and Volcom.