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Amy Anderson
Head of Content Strategy

CHARLOTTE, USA // As the role of Managing Director, Head of Content Strategy, she is tasked with leading a team of content creators and programmers and building content strategy for NASCAR Studios. This strategy will help support internal and external partners with an expansion of content offerings, league-wide initiatives and revenue opportunities while continuing to help engage existing fans and attract new fans across all of NASCAR's platforms.

Amy brings over 20 years of experience ranging from brand partnerships and strategy, marketing, digital media and creative development. Prior to coming to NASCAR she served as Vice President of Ad Sales Strategy at FOX Sports Content Studio where she led an in-house creative team to develop and produce strategic sports content including over 50 campaigns for major brands.