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Jason Zammit
Theatrical Marketing Professional

NEW YORK, USA // With over sixteen years of experience, Jason has worked on over twenty Broadway shows specializing in brand building, creative development, social media, sales strategy, and media planning for some of the industry’s biggest blockbusters. Most recently, Jason led the rebrand and post-COVID relaunch of Harry Potter and the Cursed Child, the highest grossing play in Broadway history.

Prior to Harry Potter, Jason spent several years with the team at Disney Theatrical Productions working on their entire Broadway portfolio including Beauty and the Beast, Mary Poppins, The Lion King, and Frozen. The highlight of his tenure at Disney was leading the global launch of Aladdin in 2013, now in its 9th year on Broadway. Jason also spent several years at Serino/Coyne working on such hits as The Book of Mormon and the Wicked national tour.

Jason also volunteers in political work and is proud to have led the marketing strategy for Broadway for Biden, a community-based, digital-first fundraising and activism campaign for the 2020/2024 presidential elections.

Jason is a graduate of New York University with a master’s degree in arts administration and a certificate of business excellence from Columbia University.